After mystery shopping thousands of senior living community websites, here’s what we know:
never reply.
via email
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via call
With the move-in machine, we’ll use the right calls to action to convert more of your web traffic into leads and create a follow up system that works 100% of the time to turn more of those leads into move-ins.
- Most websites are not optimized to convert traffic into leads.
- Most communities don’t have an effective automated follow-up system in place.
- Without that system, overworked and understaffed sales teams just can’t keep up with the leads.
SeniorLivingPROS has found three distinct calls to action that can double and even triple your website engagement.
You’re 21 times as likely to convert a lead into a move-in if your initial follow up happens in five minutes or less. Without an effective automated system in place, it’s virtually impossible to demand that kind of speed to lead from your team.
Most communities are sitting on a gold mine of people who have expressed interest in their communities over the past 12-24 months. But they don’t have an effective system in place to stay engaged and build the type of relationship required to get a move-in.